| There is something about a pair of
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| | continued its working partnership with
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| sunglasses that makes them arguably one
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| | the Air Force, creating Gradient mirror
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| of the most quintessential 'must-have'
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| | lenses that managed to be both highly
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| items of all time. Not only are they
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| | practical and fashionable at the same
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| immensely practical, offering protection
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| | time. There was something about that
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| from the dangers of the sun, they are an
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| | American flyer in his tough brown leather
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| enormously versatile fashion accessory,
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| | flight jacket, whose sunglasses hid his
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| available in a huge range of styles,
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| | eyes. Ray-Ban had just made sunglasses
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| colors and prices to suit every pocket.
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| | sexy.Ubiquitous in the 1950's, sunglasses
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| Given their worldwide popularity,
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| | became more than just eye protection.
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| sunglass manufacturing has become a very
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| | Worn by A-list celebrities in Vegas and
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| lucrative, but highly competitive
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| | Hollywood -stars whose every move was
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| industry and while some manufacturers
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| | scrutinized and emulated all over the
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| rise and wane in the public affections,
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| | country- sunglasses became a fashion
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| there is one company that remains forever
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| | accessory, and Ray-Ban was quick to
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| synonymous with the eyeglasses that
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| | accommodate the growing trend for new
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| protect our eyes from the rays of the
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| | designs and colorful frames, which they
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| sun: Ray-BanAlthough Us President,
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| | marketed to women in particular.Keeping
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| Benjamin Franklin, is often credited with
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| | abreast of space-age technology, the
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| inventing eyeglasses (he was the one who
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| | company developed shatterproof lenses in
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| developed the first bifocal lens in the
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| | the 1960's and the popularity of
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| 1780's), the first reading glasses were
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| | sunglasses continued to rise when fashion
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| developed in Italy, as early as 1260.
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| | icon Jackie Kennedy was often seen with
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| People continued to be fascinated by all
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| | her trademark, oversized frames. On the
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| things optical throughout the centuries
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| | silver screen, sunglasses were becoming
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| that followed, then, in the mid-eighteen
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| | an essential part of any actor's costume,
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| hundreds British scientist James Ayscough
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| | with movie stars like Peter Fonda and
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| began to research tinted glass, and the
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| | Audrey Hepburn, playing stylish,
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| possibility that such technology may be
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| | sunglass-wearing, characters who were
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| used to improve vision impaired eyesight.
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| | able to hide their eyes from the audience
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| As successful as he was, it was not until
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| | and remain convincing.Ray-Ban continued
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| 1929 that the idea that glasses could
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| | to develop new styles and designs in the
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| filter the sun's rays was given any
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| | 1970's and 1980's: their 'Wings' model
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| serious consideration. At that time, U.S.
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| | was indeed a forerunner to the very
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| optical company, Foster Grant, began to
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| | modern, half-frame, lens of today. In the
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| develop the idea further, until finally,
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| | era of American TV cop shows, like
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| later that same year, the first ever pair
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| | Starsky & Hutch, and Chips, the mirrored
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| of sunglasses were sold from a
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| | lenses once so popular in the 1940's,
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| Woolworth's store on the Atlantic City
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| | began to reappear. Ray-Ban was
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| boardwalk.Recognizing that the new
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| | retro.Stylish and modern, funky and
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| technology could be beneficial to their
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| | retro, Ray-Ban remains at the forefront
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| pilots, the U.S. Army Air Corps asked
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| | of sunglass manufacturing to this day, no
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| another prominent American company,
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| | mean feat when one considers the
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| Bausch & Lomb, to develop eyeglasses that
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| | competition out there. Undoubtedly, the
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| would protect the eyes from the dangers
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| | company will continue to have staying
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| of the glaring sun, when flying.It was
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| | power in the industry, because throughout
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| U.S. eyeglass company, Ray-Ban, who
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| | the decades it has evolved with the
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| really ran with the concept. In 1936,
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| | nation to give people exactly what they
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| using the newly available polarized
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| | want for their eyes: the reliable
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| lenses, and a wide frame that offered
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| | protection of a hi-tech pair of
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| maximum protection from the sheen of an
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| | sunglasses, and the serious 'cool' of a
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| instrument panel, Ray-Ban began to
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| | damn sexy pair of shades.This article
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| produce a lens that banned the sun's
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| | courtesy of
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| rays. Some three years later, this model
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| | You may freely reprint this article on
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| of sunglass so popular with pilots,
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| | your website or in
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| became readily available to the American
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| | your newsletter provided this courtesy
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| public. Ray-Ban 'aviators' were born.As
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| | notice and the author
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| Americans came of age, so too did their
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| | name and URL remain intact.
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| eyewear. Throughout the war years Ray-Ban
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