| Have you ever walked into a store and
| |
| | glass window hanging, it would be time
|
| immediately been so frustrated that you
| |
| | well spent to purchase or build a window
|
| couldn't even begin to think about
| |
| | that you can display in your booth with
|
| spending your money there? Things are
| |
| | one of your window hanging's in it. When
|
| haphazardly strewn about, there is little
| |
| | people see the item in action, they can
|
| organization, and then to top it all off,
| |
| | picture it in their own homes, or they
|
| when you walk up to an item that you
| |
| | can picture using it. If they can do
|
| might consider - it has no price tag on
| |
| | this, then they are more likely to part
|
| it. Don't let this happen to your craft
| |
| | with the money to buy it.
|
| show booth. You need to keep in mind the
| |
| | Keep items no lower than waist level - No
|
| same principles of good marketing and
| |
| | one really wants to bend over after they
|
| merchandising when you set up for a craft
| |
| | have been on their feet all day at a
|
| show.
| |
| | craft show. Keep items within a person's
|
| The first thing you need to do is have a
| |
| | reach and they will be more likely to
|
| plan. That means putting together an idea
| |
| | pick it up and examine it closely - which
|
| of what your craft show booth is going to
| |
| | leads to more purchases. Leave the floor
|
| look like in advance. I've seen so many
| |
| | area for extra stock (in boxes) that you
|
| people just lug their craft show items
| |
| | can fill your racks with.
|
| around in the back of a big van with a
| |
| | Price everything you have - Make it easy
|
| few extra stands and tables to place them
| |
| | for people to buy your crafts. If you
|
| on. These are the same people that ask,
| |
| | don't have a price, they may think twice
|
| "why didn't I sell anything this
| |
| | about taking the time to ask - they may
|
| weekend?".
| |
| | just go elsewhere to purchase something
|
| Planning your craft show booth involves a
| |
| | at this craft show.
|
| couple of things: first, you want to talk
| |
| | Eliminate log jams. There is nothing
|
| to the craft show organizer to see how
| |
| | worse than having people frustrated by
|
| much space you have, and if there are any
| |
| | the lack of good flow in a craft show
|
| restrictions to what you can have in or
| |
| | booth. Try and create a natural flow for
|
| around your booth. Also, ask if you have
| |
| | people to look at your craft show items,
|
| a reliable power supply to run your
| |
| | be nudged along by others coming through,
|
| booth. This is important. The next thing
| |
| | and right through to the till at the end.
|
| you want to do is to get a floor plan of
| |
| | If you create to many spaces where people
|
| where your booth is located so you can
| |
| | are bottle-necked or they have trouble
|
| figure out the best set up to keep people
| |
| | maneuvering to see different crafts, you
|
| moving in and through your craft show
| |
| | are limiting your sales.
|
| display.
| |
| | Keep your aisles wide and keep everything
|
| When you go to set up you craft show
| |
| | streamlined. The frustrated customer does
|
| booth for the show, there are a couple of
| |
| | not spend their money in a craft show
|
| things you MUST keep in mind:
| |
| | booth that frustrates them.
|
| No clutter! Keep your crafts well
| |
| | Remember, you are running a business.
|
| organized into specific areas. If you are
| |
| | Think of that store that you despise
|
| a knitter and you have sweaters for kids
| |
| | going into versus the one where
|
| and adults, you don't want them together
| |
| | everything flows so nicely, the displays
|
| because people will be frustrated with
| |
| | are appealing and all of the price tags
|
| having to sort through the kids sweaters
| |
| | are on the items for sale. Make your
|
| to find the one adult one in the pile.
| |
| | craft show booth resemble the store you
|
| Spend time perfecting your merchandising
| |
| | like - and you'll find that people will
|
| skills. If you have a special stained
| |
| | spend more money on your crafts!
|
