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The Growing Ebook Industry and Market

STEPHEN King is one of the few authors against Google's idea of scanning books
who tried to jump onto the Internet digitally. Big publishers are suing.
bandwagon. He sold one of his latest Recently, the Association of American
novels in "batches" – readers had Publishers filed a complaint in the New
to pay to read them. But "e-books" are York District Court. They believe Google
still in a state of infancy. Publishing is infringing copyright laws. The move
buzz about "digitised books" has yet to was initiated by the Big Five in book
catch fire. Stephen King, like many publishing – McGraw Hill, Pearson
others, gave up. Group, Penguin, Simon & Schuster and
But that does not mean "e-books" are John Wiley and Sons.
dead. In fact, if you are a believer in Google's idea is to scan books from major
the ICT revolution, it is going to be the libraries. Using one of Google's
"in-thing" in the near future. E-books services, you and I can now look for
will change the face of modern certain relevant passages, facts and
publishing. Look at the writing on the quotations in the digitised version of
wall. The Internet is changing the way we the books. It saves you the trouble of
communicate, work, interact and shop. And looking up Shakespeare or T.S. Eliot in
the onslaught is only beginning. your library in case you need a quote.
In the US alone, there are 203 million Google's defence has been the concept of
Internet users and China registers 103 "fair use" – a legal doctrine
million more. That is merely the tip of allowing copyrighted materials to be used
the iceberg. for purposes of learning and research.
In fact, the Internet is changing Google, apparently, has other ideas
newspapers as well. The 400-year-old – it is developing the Google Print
industry has no choice but to make Library Project which will scan millions
adjustments. Every major newspaper is of books in the libraries of some of the
moving trying to take advantage of online most renowned universities in the US.
space. Or could it be that they have got Little wonder that even the US Authors
panicky in reacting to the threat of Guild is hostile.
online possibilities? And remember, The legal battle will make us look again
advertisers, too, are attracted to the at copyright laws as we understand them,
Internet. Television will have to compete and ask if they are obsolete and demand
with it for advertisement revenue. due attention in line with the Internet
Last year, Internet advertising in the US revolution. Who will eventually benefit
alone registered RM38 billion, perhaps a from the outcome? The public at large,
fraction of total advertisement Google argues. The publishers and writers
expenditure, but growing significantly. beg to differ.
The book industry, too, is panicking. Its detractors argue that Google acted in
Let's look at what the Big Three in the its own economic self-interest. After
Internet Kingdom are doing – all, this is a company with a market
Amazon.com, and e-Bay. Amazon celebrates capitalisation of RM380 billion. It
its 10th anniversary this year. started with a simple idea – to
Currently, it has 49 million active users make a cyber- space search easier.
and last year it registered RM26.3 Imagine if it could expand the horizon of
billion in revenue. E-bay, too, is 10 search to copyrighted book contents.
years old. It is currently the biggest Google is also exploring the possibility
online auctioneer. of "book rental" on the Net. In fact, a
It has millions of items on sale, grouped major publisher is said to support the
into more than 40,000 categories or sub- idea.
categories. Last year, 150 million Basically, consumers rent an online copy,
registered users worldwide bought and say, for a week. Amazon.com, too, is
sold goods worth RM155 billion. looking at another possibility. Its
One must not forget Google. It prides Amazon Pages will offer for sale a page,
itself as a "search company" but, lest a section or a chapter of book to be read
you forget, its power is making book online. In another revolutionary
publishers and traders jittery. If Google approach, Amazon is looking at the
and gang are given the right to hawk possibility of enabling buyers of
books on the Internet, why buy books in traditional books to get access to an
their traditional form? online copy.
In fact, publishers are up in arms




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