| World's major SEO companiesGoogle, AOL,
| |
| | time). Make sure that your web site
|
| Info Space, Yahoo, Askewest, MSN,
| |
| | design does not violate any
|
| AltaVista, Lycos, AllTheWeb, Netscape,
| |
| | taboos.11. Design for the masses. Do not
|
| Looksmart, Go/ InfoSeek, Overture, NBCi
| |
| | use exceptionally advanced technology
|
| Snap, Kanoodle, IX Quick, Northern Light,
| |
| | unless that is your product. The Web is
|
| Excite, DMOZ, WiseNut, Teoma, Hog Search,
| |
| | still connected to a lot of slow
|
| MetaCrawler, Dogpile Web Search Eureka,
| |
| | computers, and many do not operate on the
|
| EuroPages, Free Find, Go.com, Mirago,
| |
| | latest Netscape or Internet Explorer
|
| Nerd World, Northern Light, Open
| |
| | products. Keep it simple and still meet
|
| Directory Project, OpenText, Planet
| |
| | your web site design and promotion goals.
|
| Search, Scoot, Starting Point, UK
| |
| | The toys must be appropriate to the
|
| Directory, Webtop, Yellow WebSEO an
| |
| | mission of your web site.12. Write the
|
| OverviewThe objective of Search Engine
| |
| | text and "storyboard" your site much like
|
| Optimization is to increase web visitor
| |
| | creating a good product specification.
|
| counts by ranking very high in the
| |
| | Use a word processor to lay-out all of
|
| results of searches using the most
| |
| | your pages. Make sure that the flow is
|
| appropriate keywords describing the
| |
| | simple for the novice Internet user. Try
|
| content of your site. This relative
| |
| | to keep the body content each Web page to
|
| ranking is often viewed as a struggle to
| |
| | one to two 8½ x 11 sheets of paper, or
|
| best use a few keywords, instead of a
| |
| | if heavy information, minimize graphics
|
| struggle to out-do your competition. If
| |
| | and limit the size to no more than six
|
| you search on your target keywords, you
| |
| | pages. Focus on making the message clear.
|
| will see the leading site in the
| |
| | Creativity, and how quickly the page
|
| rankings. All you need to do is to be
| |
| | loads, is more important than the use of
|
| better than that number one site. This
| |
| | extra artwork for the sake of "cute". And
|
| page suggests ways to optimize and
| |
| | when this is done, call a Marketing
|
| improve search engine results with
| |
| | Consultant first, definitely before you
|
| ranking and placement advice, placement
| |
| | call a web page designer. Message and
|
| hints, tips, and clues to improve your
| |
| | Placement sell on the web.13. It is
|
| search engine keywords relative to
| |
| | important to consider some aspects of
|
| existing leaders. After all, better
| |
| | eCommerce: web-based commerce with a
|
| keyword ranking is your real objective.It
| |
| | human touch is very effective in most
|
| is not enough to simply add META tags and
| |
| | cases, especially with 60% to 70% of all
|
| do search engine submission of your site
| |
| | shopping carts being abandoned. Do not
|
| to a million search engine indexes and
| |
| | design around human contact if it
|
| directories. The first placement step in
| |
| | increases the ability to sell your
|
| obtaining significant web visitor counts
| |
| | products. Factor it into your design.
|
| is to seek first-page search engine
| |
| | While this may be against the hands-off
|
| results. An early step is to build a
| |
| | model, some firms like Face Time
|
| great content-rich site. One of the last
| |
| | Communications are integrating AOL
|
| steps is the proper submission of your
| |
| | Instant Massager with their website
|
| great site to the search engine or
| |
| | eCommerce applications to answer last
|
| directory. In the middle is a step that
| |
| | minute questions. Reports are that buy
|
| is VITAL if you want to obtain front-page
| |
| | decisions increase six-fold if questions
|
| results, and most sites skim past this
| |
| | are answered. Customer Service is
|
| step because it is forgotten or too
| |
| | evolving, and it is alive and well on the
|
| complex, but without competent Search
| |
| | web.14. Double check the site
|
| Engine Optimization you are destined to
| |
| | architectural concepts.15. There are
|
| be search engine fodder.There are no
| |
| | obviously "things" that a Web architect
|
| Search Engine Optimization secrets --
| |
| | must know. Much of this is contained in
|
| just ranking and placement methodologies
| |
| | this site and many others linked to this
|
| to follow in order to beat your
| |
| | site below. You still need to have a
|
| competition in obtaining a high ranking
| |
| | minds-eye image of what is possible
|
| for desired search keywords. This site
| |
| | before you spend too much money doing it.
|
| targets improving search engine rankings
| |
| | We recommend that for optimal search
|
| by using a "follow the leader" approach
| |
| | engine placement that you start by
|
| to keyword selection and page wording.
| |
| | reviewing this site once, and then on the
|
| Once you know what keywords and search
| |
| | second pass spend more time on the Web by
|
| engine marketing services (not spam)
| |
| | "surfing" my links and those linked from
|
| worked for the "leaders", you can "beat
| |
| | our links.16. For all sites that you
|
| the leader" and do even better! Proper
| |
| | identify, go to their website and visit
|
| Search Engine Optimization requires that
| |
| | their home page. Choose the browser
|
| you beat your competition, so knowing the
| |
| | option to view their Home Page HTML
|
| keywords and criterion used by your
| |
| | source (this might be a complex process).
|
| competition is the most important first
| |
| | Scan these sites for search engine
|
| step. It will become obvious that good
| |
| | placement keywords and terms to make sure
|
| ranking excludes keyword spamming the
| |
| | that your list is as
|
| search engine, and that with the careful
| |
| | complete.17. Marketing is everything. It
|
| selection of your keywords that you will
| |
| | brings potential buyers to your door. But
|
| fare well for a little effort. offers
| |
| | proper design is vital, because without
|
| help, hints, and tips for improving
| |
| | effective design the buyers who see your
|
| search engine results via a specific
| |
| | home page will leave before it finishes
|
| search engine keywords placement
| |
| | loading. The average home page loads in
|
| methodology.Search Engine Optimization
| |
| | 48 seconds at 28.8, and the average
|
| (SEO) is the science of search as it
| |
| | visitor stays at a home page for 35
|
| relates to marketing on the web. It is
| |
| | seconds, obviously many leave before the
|
| mostly technical in nature, combining
| |
| | page finishes loading. We can learn from
|
| programming with business, persuasion,
| |
| | this.18. Create/Design the site by taking
|
| sales, and a love for competitive puzzle
| |
| | content and art, mixing it with
|
| solving into a written form capable of
| |
| | navigation and style, testing it on
|
| maintaining desired revenue goals while
| |
| | family and friends, and always listen to
|
| achieving high rankings in the organic
| |
| | comments, grunts, pregnant pauses, and
|
| sections of search engine results pages.
| |
| | blank stares. Specific advice on
|
| It is not just technical, nor
| |
| | development of a page is at our Quality
|
| copywriting, nor links, nor just search
| |
| | Site Criteria page and we suggest that
|
| engine submission, but an intricate blend
| |
| | you visit it now, before you code your
|
| of over a hundred variables into the
| |
| | first Web page! Try not to copy a page
|
| fabric of a website. It is difficult to
| |
| | layout from another site. Use your own
|
| accomplish without a formal proven
| |
| | words, ideas, and artwork whenever
|
| methodology and strong proprietary tools.
| |
| | possible, making sure that the message in
|
| We offer you a tutorial on all of that
| |
| | the image matches your text. Make sure
|
| and more on these pages...Before you
| |
| | that the visitor knows what you are
|
| start, you should understand that top 10
| |
| | saying/selling at all times.19. Carefully
|
| rankings with every single major search
| |
| | consider the use of database tools,
|
| engine and directory can be obtained,
| |
| | visual tools, and java tools. These are
|
| although very few sites can get there and
| |
| | areas receiving a lot of interest, and
|
| the effort is often beyond reason. Note:
| |
| | technology work, and they might be right
|
| URL ranking results change week-to-week
| |
| | for your site. Carefully consider your
|
| due to competition, so maintaining a top
| |
| | options since some could adversely affect
|
| ranking requires constant keywords
| |
| | search engine placement.20. Use the
|
| monitoring and information rework. Search
| |
| | smallest graphics that you can to relay
|
| Engine Optimization never rests, much
| |
| | your message. It is estimated that 20% of
|
| like your competition.The key information
| |
| | all Web users surf the Web without
|
| on this page includes how to prepare both
| |
| | graphics enabled! But always have
|
| you and your site for the search engines,
| |
| | graphics if it helps sell your product.
|
| choosing the right keywords, how to
| |
| | Don't add graphics just to be neat -- an
|
| analyze your competition, what is
| |
| | animated mail box is really not something
|
| submission and how is it best
| |
| | to add to a commercial site.Follow these
|
| accomplished, when to monitor your
| |
| | rules (mandatory for Free Site
|
| ranking, instructions for performing an
| |
| | Listings)- Make sure the site is rated
|
| analysis of your site results, complete
| |
| | for Family Viewing (keep it clean).- Be
|
| with tools and aids. This site covers all
| |
| | courteous to other authors at all times
|
| basic and advanced strategies and the
| |
| | -- respect their copyrights, trademarks,
|
| common mistakes to avoid.The overall SEO
| |
| | and intellectual property.- Make sure the
|
| involves:- Attracting prospects to a web
| |
| | site is NOT a multi-level marketing site,
|
| site- that is properly designed to
| |
| | a network marketing site, or a get rich
|
| encourage visitors to browse like Web
| |
| | quick site (although some MLM sites can
|
| Site Design- leads the visitor to a
| |
| | get into the free lists if they are not
|
| completed transaction by offering
| |
| | moderated).- Make sure the site is NOT
|
| products easily and without undue
| |
| | graphically overburdened. Minimize the
|
| complexity like Web Site
| |
| | use of CAPITAL letters, large fonts, and
|
| Navigation- Addresses concerns (perceived
| |
| | extensive graphics, especially
|
| risks) that can scare off the potential
| |
| | animation.- Make sure the site Home Page
|
| buyer if left unanswered like risk
| |
| | loads quickly and informs the visitor
|
| avoidance.The overall SEO
| |
| | what you have to offer them right up
|
| involves- Attracting prospects to a web
| |
| | front. If using sounds, use MIDI files
|
| site- That is properly designed to
| |
| | whenever possible instead or WAV files,
|
| encourage visitors to browse like Web
| |
| | and default to off unless sounds are
|
| Site Design- Leads the visitor to a
| |
| | short. Be careful, some browsers crash
|
| completed transaction by offering
| |
| | with sound enabled.- If you entice
|
| products easily and without undue
| |
| | visitors with a FREE OFFER or CONTEST,
|
| complexity like Web Site
| |
| | make sure you explain how to obtain the
|
| Navigation- Addresses concerns (perceived
| |
| | gift or prize in an obvious manner. (FREE
|
| risks) that can scare off the potential
| |
| | is good, but contests usually don't work
|
| buyer if left unanswered like risk
| |
| | and there may be legal problems).- Always
|
| avoidance.SEO Case Study
| |
| | choose to communicate information rather
|
| - Do you have any intent to sell your
| |
| | than to display wiz-bang nifty technical
|
| product yourself?- Do you have any intent
| |
| | skills. These gadgets are a no-no to many
|
| to sell this product through a
| |
| | free sites even if mandatory for some
|
| traditional retail channel?- Have you
| |
| | award sites. Animation, although exciting
|
| decided to sell this product via the
| |
| | to see sometimes, is a real distraction
|
| Web?- Determine What You Have To
| |
| | on most pages and actually decreases
|
| Sell- Determine Who Already Needs What
| |
| | sales. Avoid it unless there is a
|
| You Have To Sell- Determine What They
| |
| | purpose.- If you are going to be selling
|
| Will Pay For What You Have To SellSEO
| |
| | a service or product, take the time to
|
| Guidelines -- Obtain A Domain Name And
| |
| | establish a merchant account and accept
|
| Site Host- Search Engine Marketing
| |
| | credit cards. The good news is that this
|
| Through Links- Search Engine Marketing
| |
| | is easily implemented with or without a
|
| Through Public Relations- Search Engine
| |
| | store. The bad news is that it takes
|
| Marketing Through Banners and Print
| |
| | effort to set it up. It is strongly
|
| Media- Search Engine Marketing Through
| |
| | suggested that you visit our page on
|
| Strategic Relationships And Reciprocal
| |
| | e-commerce considerations and follow
|
| Links- Search Engine Marketing Through
| |
| | those instructions carefully!Search
|
| Email Discussion Groups And News
| |
| | Engine Placement through Search Engines,
|
| Groups- Search Engine Marketing Through A
| |
| | Links, and Awards
|
| Bulk Email Program (Careful!)- Measure
| |
| | Before submission you must have prepared
|
| Progress And Change Only One Thing At A
| |
| | your site for search engine placement. If
|
| Time- Proceed to Search Engine Placement
| |
| | your site is not prepared for top ranking
|
| Tactics and Tools PageDevelop A Website
| |
| | then a submission service can only give
|
| Using These Principles:Before submission
| |
| | you many, many poor rankings.There are
|
| you must have prepared your site for
| |
| | many Web businesses offering to list your
|
| search engine placement. If your site is
| |
| | site with search engines or directories
|
| not prepared for top ranking then a
| |
| | for FREE for a few sites, and for a small
|
| submission service can only give you
| |
| | fee for other sites. The key is that over
|
| many, many poor rankings.Consider
| |
| | time, the categories change, the
|
| techniques for counting visitors and have
| |
| | registration format changes, and there is
|
| a demographics collection process
| |
| | a great difference between being
|
| (newsletter registration or perhaps a
| |
| | submitted and being registered. At
|
| Guest Book or equivalent) for capturing
| |
| | present, there is a 25% mortality rate
|
| visitor name and email information.1. It
| |
| | for search engine sites every few months,
|
| must showcase the need that your product
| |
| | and those that survive do so by upgrading
|
| addresses (public interest)2. It must
| |
| | categories and registration
|
| showcase the solution that you are
| |
| | formats.Search engine placement requires
|
| offering.3. It must provide instant
| |
| | some homework. Before making this
|
| gratification (for information and access
| |
| | commitment, make a written note with the
|
| to the solution).4. It must provide
| |
| | below information:1. Your Web address
|
| appropriate and timely information (in
| |
| | (URL) in the form of Your email address
|
| images and words) to allow the visitor to
| |
| | in the form of 3. The title of your Home
|
| make a decision. Help them to decide that
| |
| | Page in the form of "your site -products
|
| your product meets their needs.5. Allow
| |
| | for (need}"4. A 40 character product
|
| the visitor to buy your product (or, if a
| |
| | description5. A ten to twelve word site
|
| service, allow them to contact
| |
| | description (your site TITLE
|
| you).6. Allow for easy information
| |
| | probably)6. A twenty-five word site
|
| requests if questions arise anytime, day
| |
| | description7. A forty word site
|
| or night. Always respond
| |
| | description (keep in your paste buffer).
|
| promptly!7. Consider techniques for
| |
| | Consider using this text at the top of
|
| counting visitors and have a demographics
| |
| | the displayed area on your home page.8. A
|
| collection process (newsletter
| |
| | list of sixteen to twenty words best
|
| registration or perhaps a Guest Book or
| |
| | describing criteria that a prospective
|
| equivalent) for capturing visitor name
| |
| | visitor would use in a search engine to
|
| and email information.8. Change the site
| |
| | find your site9. A complete list of
|
| often (at least once per week) to give
| |
| | keywords (up to 1000 characters)
|
| users a reason to visit again and
| |
| | sequenced with the most important first
|
| again.9. Consider offering a "gift" to
| |
| | (possibly from your HTML Keywords
|
| visitors (free is best, perhaps a
| |
| | line)Mahesh Ugale
|
| contest) to have them tell their friends
| |
| | Web Developer/Search Engine
|
| to visit your site. Word of mouth is a
| |
| | OptimizerSearch engine optimization (SEO)
|
| powerful tool. We have our own
| |
| | is the act of making ones website content
|
| "tell-two-friends" referral script on our
| |
| | more search engine friendly to make it
|
| site.10. Have the site be "High Class".
| |
| | rank higher. Netzland specializes in the
|
| Curb appeal is important in determining
| |
| | optimization of websites in competitive
|
| if you want surfers to stop and visit.
| |
| | markets. We will research your keywords
|
| Opinions will be formed early about
| |
| | and optimize your site based on the most
|
| whether the customer wants to do business
| |
| | searched keywords in your industry and
|
| with you. Plan improvements.(Regardless
| |
| | drive relevant traffic to your site via
|
| of what you may think, every site on the
| |
| | the major search engines and directories.
|
| Web is under construction all of the
| |
| |
|
